The Trusted Network for Homeowners
We built HomeTrust to solve a problem nearly every homeowner has felt.
Not knowing who to trust. Where competitors monetize placement (reviews are gameable, contractors pay for top billing), HomeTrust ranks every business by a single, unpurchasable measure: the Trust Score.
Mission
Connect homeowners with verified, accountable professionals — backed by real reviews and a Trust Score no one can buy.
Vision
A home services industry where reputation is earned through real work, not advertising budgets.
The problem
Incumbent platforms monetize advertising and lead-selling, which structurally misaligns their business model with homeowner trust.
Online reviews can be fake or purchased, and pricing is inconsistent from contractor to contractor.
Core values
Trust over Advertising
Evidence over Adjectives
Community over Transactions
Technology that Simplifies Homeownership
Quality over Quantity
Meet the team
Erick Noguera
FounderProduct and Engineering
Laura Noguera
Co-FounderHomeowner Onboarding and Relationship Management
Steven Noguera
Co-FounderBusiness owner Onboarding and Relationship Management