The Trusted Network for Homeowners
We built HomeTrust to solve a problem nearly every homeowner has felt.
Not knowing who to trust. Where competitors monetize placement (reviews are gameable, contractors pay for top billing), HomeTrust ranks every business by a single, unpurchasable measure: the Trust Score.
Mission
To simplify homeownership by connecting homeowners with trusted, verified professionals through transparency, real customer experiences, and technology.
Vision
To become the most trusted home services platform, where homeowners confidently find professionals and businesses build reputation through transparency instead of advertising.
The problem
Online reviews can be fake or purchased, and pricing is inconsistent from contractor to contractor.
Sixteen-plus service categories are fragmented across directories with little to no independent verification.
Incumbent platforms monetize advertising and lead-selling, which structurally misaligns their business model with homeowner trust.
Core values
Trust over Advertising
Transparency over Marketing
Community over Transactions
Technology that Simplifies Homeownership
Quality over Quantity
How we're different
| Dimension | HomeTrust | Angi / Yelp / Thumbtack |
|---|---|---|
| Search ranking | Trust Score only, cannot be purchased | Paid placement / lead auctions |
| Reviews | Tied to a verified, completed project | Largely unverified and gameable |
| Business pricing | Flat $9.99–$19.99/month | Pay-per-lead, often opaque |