Grow your business through trust, not advertising.
12,400+ verified businesses and 96,000+ verified reviews, on a platform with $0 in paid placements, ever. Your visibility comes from your track record, not your budget.
HomeTrust vs. going it alone or a lead-auction platform
Not every platform's incentives point the same direction as yours. Here's the structural difference.
| HomeTrust | Typical directory / lead-auction platform | |
|---|---|---|
| How you're ranked | Trust Score only, same formula for every business | Highest bidder or biggest ad spend often wins placement |
| Pricing | One flat monthly fee, know your cost upfront | Pay-per-lead pricing, cost is unpredictable and scales with volume |
| Who else got your lead | A conversation started with you is yours | Leads are commonly resold to several competing businesses at once |
| Reviews | Every review is tied to a verified, completed project | Often open to manipulation, with little to no verification |
| Going it alone (no platform) | Verified badge, reviews, and discovery built in | You own 100% of the cost of building trust and getting found, from zero |
A growth platform, not just a listing
Every business gets a verified profile and Trust Score. Core and Pro add operational tools on top, never a different ranking.
Visibility & engagement funnel
See how homeowners find and interact with your profile, not just a raw view count.
Portfolio analytics
Which of your projects actually win you work, so you know what to publish more of.
Anonymous market benchmarking
See how you compare to similar businesses in your category and city, without any business being individually identified.
ROI dashboard
Confirmed leads translated into estimated revenue influenced: the number that actually matters.
AI Business Coach (Pro)
Practical, data-grounded suggestions for your specific profile and market, not generic advice.
Automated monthly reports
Your performance summary lands in your inbox, no digging through a dashboard required.
Better for you because it's honest with them, too.
Homeowners come to HomeTrust because rankings can't be bought and every review is tied to real, completed work. That trust is what makes the leads you get here higher-intent than a cold directory listing. Homeowners who find you already believe what they're seeing.
Ready to build your Trust Score?
Verification typically takes 24–48 hours. You won't be charged until your profile is verified and live.