No pay-to-rank · Ever
Homeowners search for free, forever.
Every business gets the full HomeTrust Pro toolkit.
Choose the billing option that best fits.
Everything you need to build a trusted profile.
Monthly
Billed monthly. Cancel anytime.
Annual
Billed monthly for 12 months. Requires a 12-month commitment.
One plan, every tool — nothing held back for a higher tier.
On top of HomeTrust Pro, never instead of it.
Track this location's own license, insurance, and workers' comp, and let its services show up in search for its state.
$25/month · Billed monthly$20/month · Billed annually
Added from Settings → Billing once you're set up — not required to get started.
A live receptionist who watches your Messages, Quote Requests, and appointment requests so you never miss one.
$80/month · Billed monthly
Added from Settings → Billing once you're set up — not required to get started.
By selecting Annual billing, you're agreeing to a binding 12-month commitment totaling $84 (billed as $7/month). If you cancel before the 12-month term ends, HomeTrust will charge the remaining balance for the rest of the term as a final invoice.
HomeTrust Pro is $10/month billed monthly with no commitment, or $7/month billed as a 12-month annual plan. Either way you get the full toolkit: verified profile, unlimited projects and photos, full Trust Score participation, messaging, CRM, quotes and invoices, appointment scheduling, and analytics. Unless you hold one of the free-forever spots, you add a payment method before your profile goes live, and you're not charged until it is verified and live.
Yes. The first 50 businesses we approve before January 1, 2027 are free forever, as long as their profile stays complete: 3+ published projects with 3+ photos each, plus your services, languages, city, pricing range, payment methods and hours. This is deliberately not about license or insurance — a great one-person operation without a formal license shouldn't be locked out of free billing. You get 60 days after approval to finish the profile. After that we check once a week and email you what's missing, and a third missed check ends the spot. Every other business pays HomeTrust Pro: $10/month, or $7/month on a 12-month plan. We're opening in Broward County first.
Only if your category legally requires a state license — if so, we confirm it's current before your profile ever appears in search. Insurance isn't required: add yours and we confirm it and show it on your profile, or leave it off and your profile says it isn't on file. Homeowners decide whether to hire without it.
Unless you hold one of the free-forever spots, you add a payment method before your profile goes live, and you're not charged until your profile is verified and live.
On the monthly plan, yes — cancel anytime. The annual plan is a binding 12-month commitment: canceling early means the remaining months on the term are billed as a final invoice, regardless of why you're canceling or how much you used HomeTrust during the term.
Yes — from Settings → Billing you can switch from Monthly to Annual anytime, and from Annual to Monthly once your 12-month commitment has ended. We'll show you exactly what you'll be charged or credited before you confirm.
No. Trust Score and search ranking are based entirely on your real track record — reviews, response time, verified credentials — never on whether you're a paying subscriber. Pro adds business tools, not visibility you haven't earned.
Yes — an Additional State License add-on if you're licensed in more than one state, and a Virtual Receptionist add-on so a live person watches your messages and quote requests. Both are entirely optional, on top of HomeTrust Pro, and added anytime from Settings → Billing.