One score. Nine factors. Impossible to buy.
Every business on HomeTrust earns a Trust Score out of 98. The same formula, calculated the same way, for every business, regardless of subscription plan. No field related to payment or plan tier is ever part of the calculation, by design.
What the score is based on
Nine verifiable factors, summing to a maximum of 98 points.
License Verification
Confirmed against state licensing records where available, re-verified monthly.
Insurance Verification
General liability on file and current, re-verified monthly.
Verified Reviews
Reviews from real homeowners, each tied to a documented, completed project.
Completed Projects
A track record of finished, documented work, not just a profile.
Response Time
How quickly a business replies to a homeowner's first message.
Review Consistency
Steady quality over time, not a handful of great reviews followed by silence.
Photo Documentation
Before/during/after photos on real projects, proof rather than stock images.
Years on Platform
Tenure and a sustained track record on HomeTrust specifically.
Profile Completeness
A fully filled-out profile (pricing, service area, bio) so homeowners have real information.
Why the maximum is 98, not 100.
It's intentional. Trust is never a finished project. There's always more a business can demonstrate: another verified review, another documented project, another year of consistent work. A perfect, un-improvable score wouldn't reflect that. A business at 98 renders a gold Trust ring instead of sage. It's the platform's way of saying this is as trusted as it gets.
What a high score means when you're hiring someone
It can't be purchased
No plan, no subscription tier, no ad spend moves this number. A business at 94 earned every one of those points the same way a business at 60 would have to.
It's the only ranking signal
Search results are ordered by Trust Score and relevance. Full stop. The businesses you see first are the ones with the strongest verified track record, not the biggest marketing budget.
It's always current
The score recalculates the moment something changes (a new review, a re-verified license), not on some quarterly schedule. What you see is current.
Founding Member businesses
The businesses who join HomeTrust early help define what this platform becomes. Being a Founding Member is about recognition and access, never a ranking advantage. Your Trust Score and search position are calculated exactly the same way as every business that joins after you.
Founding Member badge
A permanent, visible mark of having joined and helped shape HomeTrust from the start, separate from and in addition to your Trust Score.
Direct product input
A seat at the table for what gets built next: the Business Dashboard, AI Business Coach, and beyond are being shaped by early feedback.
First access to new features
New tools land with Founding Members before general availability.