Not knowing who to trust. Where competitors monetize placement (reviews are gameable, contractors pay for top billing), HomeTrust ranks every business by a single, unpurchasable measure: the Trust Score.
Connect homeowners with verified, accountable professionals — backed by real reviews and a Trust Score no one can buy.
A home services industry where reputation is earned through real work, not advertising budgets.
Incumbent platforms monetize advertising and lead-selling, which structurally misaligns their business model with homeowner trust.
Online reviews can be fake or purchased, and pricing is inconsistent from contractor to contractor.