Every business on HomeTrust earns a Trust Score out of 98. The same formula, calculated the same way, for every business, regardless of subscription plan. No field related to payment or plan tier is ever part of the calculation, by design.
Nine verifiable factors, summing to a maximum of 98 points.
Confirmed against state licensing records where available, re-verified monthly.
General liability on file and current, re-verified monthly.
Reviews from real homeowners, each tied to a documented, completed project.
A track record of finished, documented work, not just a profile.
How quickly a business replies to a homeowner's first message.
Steady quality over time, not a handful of great reviews followed by silence.
Before/during/after photos on real projects, proof rather than stock images.
Tenure and a sustained track record on HomeTrust specifically.
A fully filled-out profile (pricing, service area, bio) so homeowners have real information.
It's intentional. Trust is never a finished project. There's always more a business can demonstrate: another verified review, another documented project, another year of consistent work. A perfect, un-improvable score wouldn't reflect that. A business at 98 renders a gold Trust ring instead of sage. It's the platform's way of saying this is as trusted as it gets.
No plan, no subscription tier, no ad spend moves this number. A business at 94 earned every one of those points the same way a business at 60 would have to.
Search results are ordered by Trust Score and relevance. Full stop. The businesses you see first are the ones with the strongest verified track record, not the biggest marketing budget.
The score recalculates the moment something changes (a new review, a re-verified license), not on some quarterly schedule. What you see is current.
Being a Founding Member is about recognition and access, never a ranking advantage. Your Trust Score and search position are calculated exactly the same way as every business that joins after you.
A permanent, visible mark of having joined and helped shape HomeTrust from the start, separate from and in addition to your Trust Score.
Homeowners can filter search results to Founding Members specifically — another way to be found, alongside your Trust Score, not instead of it.